ZMOT (zero moment of truth) - this is the moment when the buyer picks up his laptop or mobile
phone, and begins to explore the product or service that he wants to try or buy.
And it depends on the nature of information in the network, what decision will be made.
Therefore, it is important for companies and brands to be in the right place, with the right
information at any given time on the Internet, if they want to win the competitive pressures.