Keep calm!
Your reputation
is under our control
We correct and maintain a positive reputation on the Internet.
We use the methods of modern PR, Internet marketing and SERM to achieve your reputation goals as quickly as possible.
We are contacted if
A lot of negative information online
Need to build the right reputation.
Need to adjust the image
For this we
We publish image articles
Creating a positive image of a company or brand by writing and optimizing high-quality PR articles, with their further placement on separate reputable sites (leading media, blogs, social media).
We do reviews and tests
Writing interesting, correctly optimized reviews about goods and services with a link to your site on special review sites and thematic forums. Such resources, as a rule, already occupy top positions in search results.
We post reviews
Today, almost no online purchases are made without public opinion. That is why you need to maintain a positive reputation by writing and posting natural reviews and mentions on review sites, forums and other resources.
With whom we work
Brands
PR AGENCIES (b2b)
POLITICIANS
ADVANTAGES
Why us?
Wide range of online reputation services
Having real successful experience
Quick placement and promotion of materials in the TOP-10 Google
Proven Techniques and Technologies
Ability to lead large projects (team + automation)
Competencies in Internet Marketing, Brand Management and PR
A large number of tools
To achieve victory, you need to use a wide range of PR tools in digital
Using various tools and mixing them at different stages allows you to get a reliable result.
Reviews | Tests | Comparisons | ||||
Reviews | Publications | |||||
Content Writing | Content optimization | |||||
Paid promotion | Track Reminder | Removing the negativity |
WORK FEATURES
How we are working?
Strict privacy
Forecasts, but not warranties
Face-to-face meeting with decision-makers
High efficiency
Online reports
General recommendations
PR strategies
CHANGES IN 4 STEPS
HOW IS PR-publications in online media IN ILION?
REQUEST
You send us a request
ANALYSIS
We conduct PR-publications in online media and analyze competitors
MEETING
We hold a joint meeting to agree on an individual strategy.
LAUNCH
We are preparing a proposal and launching a project to work.
SERM (Search Engine Reputation Management) is a marketing tool that allows you to create a positive image of a company or brand, influencing search engine results - for example, Google or Yandex. The essence of this technology is to promote positive and neutral content on the first pages of the search and lower websites with negative reviews and other information that spoils the reputation of the company.
The American advertising agency Go Fish Digital conducted a study that found that companies lose 22% of their customers if at least one site with negative information about a product or brand appears on the first page of a search engine. In addition, the percentage of customer churn increases sharply if there are several links to negative. Two or four sites with information discrediting the company's reputation can lead to the loss of 44% to 59% of customers.
Negative on the first page in the search engine threatens the loss of both current customers and potential. This means that the company incurs losses or loses profit. And this applies not only to companies: politicians, show business figures, doctors, teachers and other public people can also suffer if something bad can be learned about them from the network - it does not matter if it is true or not.
The formation and promotion of a personal brand on the Internet is a necessity not only for celebrities, but also for less well-known people, for example, for those who are looking for work. Nowadays, the first thing an HR manager does when receiving a resume is to enter the name of the applicant in the search engine. To understand if you have a good reputation on the Internet, simply enter your name in the search bar and evaluate the results. What can I learn about you from the links on the first page of the issue? Is positive enough? Does this information help you achieve your goals? If not, then you need to “promote” a personal brand!
What gives the promotion of a personal brand on the Internet:
SERM combines familiar PR and SEO - in fact, it is a mixture of PR with technical tools. High positions of links with positive information crowd out negative materials from the top of search results, and the audience simply does not see them: users usually do not look beyond two pages of search results.
Typically, companies have a ton of positive information: press releases, articles, reviews, studies, event reports, etc. However, this content is not published on the company's website and is not optimized for search engines. Therefore, the search engine does not reflect this information in the SERP, which means that your audience will not be able to find out about it.
SERM's goal is high ranking and indexing in search engines of all corporate communications. As a result, the Internet presence of the company is increasing, which will supplant all the negativity from the top of search results.
The main benefits that SERM brings to companies are increased reputation, an essential intangible asset. Of course, you can create a department that will monitor the company's reputation and quickly respond to negative reviews about a product or brand. But this is a very long and laborious process. You can buy bots that will write positive reviews en masse. However, this review is always more effective than a fake one, because a living person’s comment is immediately visible. Often fake comments are also used to eliminate competitors. You are also not immune from such attacks, but SERM will help transfer them without loss of reputation.
“Your brand is not what YOU say about it. It is what GOOGLE says about it ... "
projects in work
man on the team
years of market experience
Digital tools
markets expertise