SEO promotion of sports nutrition online store Belok.ua

REGIONALITY

Increase presence in the regions

One of the main client’s goals was growing positions and increasing sales not only in Kiev, but across all the regions. Therefore we set it as a priority and started developing a strategy for creating landing pages based on the most active Ukrainian regions. Due to the actions mentioned below, for a short period of time we managed to get leading positions in regional queries such as “protein Kharkov” and “sports nutrition Kharkov”. In September it significantly increased search traffic in required regions (comparing to the previous year).

Detailed terms of reference were made to create a list of functionalities for every version of regional pages based on https://comfy.ua/ (regional versions of the main page + category pages)

Collection of semantic for the top priority regions

Creation of terms of reference for texts

Backlinks increase for the new regional pages

An example of growth across the regions:

STRUCTURE EXTENSION

Development of new directions

Due to the low recession on the sports nutrition market, the client wanted to start adding new products on the website from the “Vitamins and additives” category. Therefore, we started actively gathering the semantic core and analysing the potential of adding new categories to the website. Based on achieved results, we offered the client recommendations for adding new categories. The following works were performed:

Semantics collection and evaluation of its perspective
Creation of a recommendation list for adding new priority categories
Creation of a menu structure and new categories
Writing and publishing texts for new categories
Meta tags management
Gaining link equity

All of the actions above allowed us to gain new positions and increase traffic to the new categories. In the future, it will help to enhance sales for the new groups.

An example of the new “Gaba” category

content

Optimisation of the existing content

The latest text optimisation on the website was performed a long time ago, so it didn’t match the modern SEO standards. Therefore, a decision of text rewriting was taken and aimed at the most popular categories including the latest search demands and abilities. It ended up in receiving various outcomes on search engine results page.

REGIONALITY

Conversion rate increase

Due to getting involved in the project during the drawdown period, we made the process of changing the product cards a priority. It would help to enhance conversions in the current traffic and increase sales as a result. All the actions written below brought significant results during the off-season period. The following was performed:

Creation of a new design for the product cards

Development of terms of reference for the client’s IT specialist

Implementation control and correction

Adding reviews to the priority product cards

An example of conversion results on the website in August (after implementing the new template in July)

RESULTS

Dynamics before works started

Dynamics in Google Analytics

As soon as we joined the project, we met constant traffic and position loss. It was the result of poorly crafted strategy made by previous digital agency. The client entered the beginning of the season with great decrease in traffic and positioning, which affected the sales volume as a result.

CURRENT RESULTS

Overall current results

Traffic cost

Due to well thought-out execution of all given tasks and proper optimisation of the existing content, we managed to enlarge the results after the latest updates of search algorithms. The traffic increased nearly twice for the past 30 days comparing to the previous year (an example taken from 18.01.2020 - 16.02.2020 comparing to the last year)

Still have questions? Send us a request!